Date: Monday, 9 February 2009

With 70 percent of consumers making their purchasing decisions in store, manufacturers go to great lengths to capture attention.

Unfortunately, too many overlook one of the simplest and most effective ways; shelf ready packaging (SRP).
A consequence of the increasing efficiency of supermarket shelves, effective SRP strategy incorporates the following five key elements;

1. Easy identification
Easy visual recognition for consumers and supermarket staff is important. Information like branding, barcode, product description number of units and expiry date should be clearly marked.

2. Easy to open and handle
SRP design has clear and concise opening instructions and enables a single staff member to stack the shelves without assistance.

3. Safety in design
SRP should be designed with OH&S guidelines in mind; each pack should have weight and size limits for easy transport by staff.

4. Disposability
SRP must be as simple to dismantle and dispose of as it is to set up. Sustainability is also a worthwhile design attribute too, such as packaging made from recycled paper or cardboard.

5. Targets consumers well
One of the key benefits of SRP is its sales value-adding. Design packs to engage consumers using strong, clearly identifiable brand-related logos, colours and positioning statements.

Once you've designed an effective SRP strategy, the next step is to source the right machinery to ensure professional-looking packaging. CAMA Group offers a broad range of versatile, custom solutions to minimise board consumption and maximise your output.