Date: Thursday, 21 August 2008

The Revolution In Ready Meal Packaging

Busy schedules and long working hours means chilled rather than frozen ready meals are filling the fridges of consumers in ever-increasing numbers.
The chilled format of ready meal packaging is not only quicker to prepare for the consumer, it gives manufacturers an opportunity to utilise great looking and practical packaging, helping differentiate their products from those of competitors. Yes, we mean Skin Packaging.

Why Skin Packaging?

Skin packaging is a great choice for fresh, frozen or pasteurised meals. Why? Because skin packaged products retain their freshness and the hydration longer, resulting in an extended supermarket shelf life. The film contours the product, improving the presentation and merchandising appeal to consumers. The consumer can take the meal from the supermarket shelf to their fridge, freezer or microwave.

No Need For Dedicated Machine

There is also no need have a dedicated machine for skin packaging. This reduces floor space and removes the need to redesign the tray loading area to accommodate the different packaging machine.
G. Mondini Tray Sealers can be fitted with the skin application kit, providing manufactures with the same pack tightness and pack appearance as a dedicated skin packaging machine. Having your G. Mondini Tray Sealer fitted with the skin packaging application, you're able to switch between skin and M.A.P. in a matter of minutes, allowing you to create a range of meal solutions on the same production line.
Accommodating a wide range of trays shapes, sizes and materials, tray sealers from G. Mondini provide you with the flexibility to customize your trays, creating iconic packaging for your brand.

Skin Is Your Solution

When it comes to maintaining the longevity of your ready meal brands, packaging may be the only opportunity you have to communicate with consumers, so it makes sense that it should stand out. Skin packaging not only ensures that your chilled products look appealing to consumers, it helps build your brand across all your target markets.